Strategies of Major U.S. Companies
Knowledge Management Deployments by Industries

Published by: MRG, Inc. and Fuji-Keizai USA
December 2002
No. of Pages: 145     
Price: US$998.00

Executive Summary

During the slow economy following 2001, companies must find new ways to be more productive, find new sources of revenues and preserve their valuable existing corporate resources. Many corporate assets are difficult to pin down, identify or value, yet exist within the walls of corporations. These assets have considerable value and represent the collective knowledge created by the employees that work in a corporation. Often this collection of knowledge is locked in numerous distributed data systems, networks, and so on.

Further, a large portion of the collective corporate knowledge resides in the minds of employees and leave for home every night. When companies must lay off staff, they stand to lose a large portion of current corporate knowledge. To prepare for a future recovery, companies need to use all their internal resources to become more productive. Harnessing the collective corporate knowledge will become ever more important.

In answering this challenge, we have found an effective solution. Deploy a promising management and IT strategy called the knowledge management project. Some well-known US companies from major industries have deployed their own knowledge management projects to solve specific and broad business and information management challenges.

This research study uses the case study approach and looks at how a selected group of companies in major industries have recently deployed knowledge management IT projects and why. The study analyzes the reasons to select knowledge management solutions, dissects the architectures, the costs, best approaches and so on. The report also reviews the market size of the knowledge management vendor market through 25 tables and 23 figures.

Table of Contents

1. Overview of Enterprise Knowledge Management
1.1 Definition of Knowledge Management
1.1.1 What Knowledge Management Is
1.1.2 Knowledge Management Technology Umbrella
1.2 Deployment Status of Knowledge Management in Corporations
1.3 Corporate Users' Knowledge Management Deployment Trends
1.3.1 Conservative Approach to KM
1.3.2 Cutting IT Costs in Difficult Economy
1.3.3 Enterprises Preferring Specific KM Solutions
1.3.4 Increased ROI from KM Investment
1.4 Knowledge Management Software Developers Trends
1.4.1 Enterprise Information Portals - A Dynamic Area
1.4.2 Major Software Developers Getting More Involved in KM
1.4.3 Platforms that Support "Communities of Practice"
1.4.4 Vendors Continue to Add Features and Further Evolve KM

2. Knowledge Management Case Studies
2.1 Industry : Automotive
2.1.1 KM Case: DaimlerChrysler AG
2.1.2 KM Case: Ford Motor Company
2.2 Industry : Chemical
2.2.1 KM Case: 3M Company
2.2.2 KM Case: Air Products & Chemicals, Inc.
2.3 Industry : Communication
2.3.1 KM Case: AT&T (AT&T Growth Markets, Inc.)
2.3.2 KM Case: Cox Communications
2.4 Industry : Construction
2.4.1 KM Case: Bechtel
2.4.2 KM Case: Caterpillar, Inc.
2.5 Industry : Electronics
2.5.1 KM Case: Agilent Technologies
2.5.2 KM Case: Raytheon
2.6 Industry : Energy
2.6.1 KM Case: Alliant Energy Corporation
2.6.2 KM Case: Southern Company
2.7 Industry : Financial
2.7.1 KM Case: CNA Financial Corporation
2.7.2 KM Case: UnumProvident
2.8 Industry : Food
2.8.1 KM Case: Krispy Kreme
2.8.2 KM Case: PepsiCo (PBG)
2.9 Industry : IT
2.9.1 KM Case: Microsoft Corporation
2.9.2 KM Case: Sun Microsystems
2.10 Industry : Pharmaceutical
2.10.1 KM Case: Eli Lilly
2.10.2 KM Case: Pfizer

3. General Trends and Directions - The Big Picture
3.1 Analysis: Deployment Status of Knowledge Management and Reason or Purpose
3.2 Analysis of System Architecture of Knowledge Management Systems
3.3 Analysis of Who are Setting up Systems and Running KM Services
3.4 Analysis of Finding Best Hardware and KM Software to be Used
3.5 Analysis of Security and Systems Management Issues of KM Systems
3.6 Analysis of Typical Cost and Cost Breakdown for KM Systems Implemented
3.7 Analysis of Problem Areas for Operation and How to Solve the Problems.
3.8 Analysis of The KM Project Results
3.9 Summary

4. Tools for Knowledge Management Systems
4.1 Knowledge Management Software Developer List
4.2 Top-Ten KM Software Tools Vendors
4.3 US Knowledge Management Software Tool Market Size Forecast
4.4 User Demand Growth Scenario, 2001-2006 by Industry
4.4.2 KM Demand From 2001-2003
4.4.3 KM Demand From 2003-2006
4.4.4 KM Demand From 2006 and Future

Table of Tables
Table 1. George Mason University 'Executive KM Survey' Responses
Table 2. Case Study Companies by Industry and Reason(s) for KM
Table 3. Summary of Number of Targeted Employees in Cases
Table 4. Industries by Number of Targeted Employees
Table 5. Kinds of Targeted Employees by % of Cases
Table 6. Kinds of KM Applications Deployed by % of Cases
Table 7. IT Architecture Highlights of Typical KM Case
Table 8. System Integrator Used to setup KM by % of Cases
Table 9. Role of In-house IT Group by % of Cases
Table 10. Hardware Used by Case Study Companies
Table 11. Software Tools Used by % of Case Study Companies
Table 12. Security Used by Companies
Table 13. System Management Used by Companies
Table 14. Average KM Deployment Project Cost of Cases
Table 15. Average KM Deployment Project Cost Breakdown
Table 16. Typical Problem Areas For Operation by # of Cases
Table 17. Typical Solutions to Operation Problems by % of Cases
Table 18. Positive KM Project Results by % of Cases
Table 19. Negative KM Project Results by % of Cases
Table 20. Knowledge Management Product Features by Count
Table 21. Knowledge Management Product Map
Table 22. Top Ten KM Software Tools Vendors by Stock Price in Mid-June '02
Table 23. The Top Ten KM Software Vendors by Number of Customer Case Studies
Table 24. US KM Software Revenues by Software Type, 2001-2006
Table 25. User Demand Scenario for KM Software, 2001-2006 by Industry

Table of Figures
Figure 1. The Knowledge Management Technology Umbrella
Figure 2. Kinds of Enterprise Knowledge Management Initiatives
Figure 3. The Daimler Chrysler AG KM Architecture
Figure 4. The Ford Motor Company KM Architecture
Figure 5. The 3M Company KM Architecture
Figure 6. The Air Products & Chemicals, Inc. KM Architecture
Figure 7. The AT&T (AT&T Growth Markets, Inc.) KM Architecture
Figure 8. The Cox Communications KM Architecture
Figure 9. The Bechtel KM Architecture
Figure 10. The Caterpillar, Inc. KM Architecture
Figure 11. The Agilent Technologies KM Architecture
Figure 12. The Raytheon KM Architecture
Figure 13. The Alliant Energy Corporation KM Architecture
Figure 14. The Southern Company KM Architecture
Figure 15. The CNA Financial Corporation KM Architecture
Figure 16. The UnumProvident KM Architecture
Figure 17. The Krispy Kreme KM Architecture
Figure 18. The PepsiCo (PBG) KM Architecture
Figure 19. The Microsoft Corporation KM Architecture
Figure 20. The Sun Microsystems KM Architecture
Figure 21. The Eli Lilly KM Architecture
Figure 22. The Pfizer KM Architecture
Figure 23. US KM Software Revenues by Software Type, 2001-2006