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IPTV Home Networking Strategies

Quarterly Technology & Content Report - February 2008


Published by MRG, Inc.
February 2008, 67 pages

Hard Copy Print Edition $1,995 USD
PDF Single-Departmental License $2,995 USD
PDF Corporate-Wide License Contact Rob Smith for Quote
The report is available free as part of MRG's IPTV Tracking Service
California orders please add 9.25% sales tax

To order click here or contact Rob Smith at rsmith@mrgco.com


Executive Summary

The goal of this Home Networking Installation Survey was to determine IPTV installation times for the top 60 Operators in Asia, Europe and North America; and to determine best practices to achieve shorter installation times while maintaining high quality of service (QoS). We created a survey and sent it out via e-mail and contacted IPTV Operators by telephone in order to help us get accurate data.

We received complete responses from 13 Operators — 6 from North America, 3 from Asia (*1) and 4 from Europe with samplings coming from the fastest growing IPTV markets in the world. Responding IPTV Operators represented 4.85 million subscribers, or about 35% of the global subscriber base, making this survey to be statistically representative of that market.

Overall, the average total installation time for all respondents was 3.79 person-hours for installation from curb to the 3rd set-top box. For a one set-top home, the average total installation time was 2.25 person-hours. Each set-top box after the first added less than an hour to the total installation time. Other findings:

  • North America had the highest overall total average installation times: 5.16 person-hours.
  • Europe had the lowest average installation times: 2.87 person-hours.
  • 34% of respondents reported using HomePNA as their home networking technology, the most popular answer.
  • Of all the home networking technologies, the combination of HomePlug (powerline) and Ruckus (Wi-Fi) had the lowest total average installation time: 3.35 person-hours.(*2)
  • HomePNA had the highest overall average installation times: 4.47 person-hours.
  • Many Operators are using a combination of two networking technologies.

IPTV Operators were also asked for their best practices on reducing IPTV installation times and improving quality. The top three most frequently mentioned items were: 1) Using Standard Methods and Procedures, 2) Training and Assigning Proper Technicians and 3) Review the Customers Installation Before Leaving.

Figure 1-1:Average Installation Times – Global

Footnotes:
1) Technically the results of 2 parallel operations were included which are being counted as one.
2) Both HomePlug and UPA are powerline technologies. However, only respondents which HomePlug technology responded to this survey. HomePlug/Ruckus indicates using a combination of HomePlug and Ruckus (Wi-Fi) networks.

This report is part of the IPTV Tracking Service published by the Multimedia Research Group, Inc.



Table of Contents
1 Quick Summary - Home Installation Times
   
2 Background - Typical IPTV Home Network
2.1 Options for Home Networking
   
3 Home Networking Technologies - Review & Overview
3.1 HomePNA
3.1.1 Advantages of HomePNA
3.1.2 Disadvantages of HomePNA
3.2 Powerline Networking
3.2.1 HomePlug AV
3.2.2 Universal Powerline Association (UPA)
3.2.3 Advantages of Using Powerline Networking
3.2.4 Disadvantages of Using Powerline Networks
3.3 MoCA
3.3.1 Advantages of MoCA
3.3.2 Disadvantages of MoCA
3.4 Ethernet/Cat-5
3.5 Wireless – 802.11n and Ruckus Wireless
3.6 Owning the Home
3.7 Home IPTV Installation
3.8 Home Gateway Standards Efforts
3.9 Consumer Electronics and PC Networking
3.9.1 DLNA
3.9.2 High-Definition Audio-Video Network Alliance (HANA)
   
4 Opportunities, Risks, and Recommendations
4.1 Opportunities for IPTV Operators
4.2 Risks for IPTV Operators
4.3 Recommendations for IPTV Operators
   
5 Reducing IPTV Home Installation Times - Background
5.1 Advantages of Low Installation Times for Consumers
5.2 Advantages of Low Installation Times for Operators
   
6 Results of Survey on IPTV Installation Time & Best Practices
   
7 IPTV Installation Survey Results
7.1 Average Installation Time for All Respondents
7.2 Total Installation Times By Operator
7.3 Installation Times By Region
7.3.1 Why Install Times Are Shorter in Europe and Asia
7.3.2 Why North America Has Longer Install Times
7.4 Average Installation Times Graphs By Region
7.5 Installation Times By Home Networking Technology
   
8 Best Practices for Reducing Installation Times
8.1 Top 10 Best Practices
   
9 Limitations
   
10 Other Resources for IPTV Installation Times
   
11 Appendix 1: Glossary
   


Table of Figures

Figure 1-1: Average Installation Times - Global
Figure 2-1: Typical Home Network (Near Term)
Figure 3-1: TR-069 Auto Configuration Architecture
Figure 3-2: DLNA Architecture
Figure 3-3: The Building Blocks of DLNA
Figure 3-4: HANA’s AV Network
Figure 3-5: Sample Screenshot of HANA Interface
Figure 7-1: Home Networking Technology by Actual Response
Figure 7-2: Home Networking Technology by Each Technology
Figure 7-3: Overall Average Installation Times (Global)
Figure 7-4: Total Installation Times By Operator (Person-Hours)
Figure 7-5: Average Installation Time - North America
Figure 7-6: Average Installation Time - Europe
Figure 7-7: Average Installation Time - Asia
Figure 7-8: Average Installation Time - HomePlug/Ruckus
Figure 7-9: Average Installation Time - HomePNA
Figure 7-10: Average Installation Time - HomePlug
Figure 7-11: Average Installation Time - Cat-5
Figure 7-12: Average Installation Time - HomePNA/Cat-5
Figure 7-13: Average Installation Time - MoCA
Figure 7-14: Average Installation Time - Ruckus/Cat-5



Table of Tables

Table 2-1: Home Network Types - Summary
Table 3-1: Selected List of IPTV Operators Using HomePNA
Table 3-2: Selected List of IPTV Operators Using HomePlug
Table 3-3: Selected List of IPTV Operators Using UPA
Table 3-4: Selected List of IPTV Operators Using Ruckus Wireless
Table 3-5: DLNA – Advantages & Disadvantages
Table 3-6: HANA – Advantages & Disadvantages
Table 7-1: Type of Home Networking Technology – Specific Answers
Table 7-2: Type of Home Networking Technology – Each Specific Technology
Table 7-3: Average Person-Hours By Installation - All Respondents
Table 7-4: Average Installation Time By Region
Table 7-5: Average Installation Time By Home Networking Technology
Table 8-1: Best Practices - Details


IPTV Home Networking Strategies — February 2008 is 67 pages and is available in a printed English language edition for $1,995 USD, a PDF single-departmental license for $2,995 USD, and is available free as part of MRG's IPTV Tracking Service. For more information or to order the report, contact Rob Smith at 1-408-453-5553 or rsmith@mrgco.com.

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