IPTV Home Networking Strategies
Quarterly Technology & Content Report - February 2008
Published by MRG, Inc.
February 2008, 67 pages
Hard Copy Print Edition $1,995 USD
PDF Single-Departmental License $2,995 USD
PDF Corporate-Wide License Contact Rob Smith for Quote
The report is available free as part of MRG's IPTV Tracking Service
California orders please add 8.25% sales tax
To order click here or contact Rob Smith at rsmith@mrgco.com
Executive Summary
The goal of this Home Networking Installation Survey was to determine IPTV installation times for the top 60 Operators in Asia, Europe and North America; and to determine best practices to achieve shorter installation times while maintaining high quality of service (QoS). We created a survey and sent it out via e-mail and contacted IPTV Operators by telephone in order to help us get accurate data.
We received complete responses from 13 Operators — 6 from North America, 3 from Asia (*1) and 4 from Europe with samplings coming from the fastest growing IPTV markets in the world. Responding IPTV Operators represented 4.85 million subscribers, or about 35% of the global subscriber base, making this survey to be statistically representative of that market.
Overall, the average total installation time for all respondents was 3.79 person-hours for installation from curb to the 3rd set-top box. For a one set-top home, the average total installation time was 2.25 person-hours. Each set-top box after the first added less than an hour to the total installation time. Other findings:
- North America had the highest overall total average installation times: 5.16 person-hours.
- Europe had the lowest average installation times: 2.87 person-hours.
- 34% of respondents reported using HomePNA as their home networking technology, the most popular answer.
- Of all the home networking technologies, HomePlug (powerline) had the lowest total average installation time: .34 person-hours.(*2)
- HomePNA had the highest overall average installation times: 4.47 person-hours.
- Many Operators are using a combination of two networking technologies.
IPTV Operators were also asked for their best practices on reducing IPTV installation times and improving quality. The top three most frequently mentioned items were: 1) Using Standard Methods and Procedures, 2) Training and Assigning Proper Technicians and 3) Review the Customers Installation Before Leaving.
Figure 1-1:Average Installation Times – Global

Footnotes:
1) Technically the results of 2 parallel operations were included which are being counted as one.
2) Both HomePlug and UPA are powerline technologies. However, only respondents which HomePlug technology responded to this survey.
This report is part of the IPTV Tracking Service published by the Multimedia Research Group, Inc.
Table of Contents
| 1 |
Quick Summary - Home Installation Times |
| |
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| 2 |
Background - Typical IPTV Home Network |
| 2.1 |
Options for Home Networking |
| |
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| 3 |
Home Networking Technologies - Review & Overview |
| 3.1 |
HomePNA |
| 3.1.1 |
Advantages of HomePNA |
| 3.1.2 |
Disadvantages of HomePNA |
| 3.2 |
Powerline Networking |
| 3.2.1 |
HomePlug AV |
| 3.2.2 |
Universal Powerline Association (UPA) |
| 3.2.3 |
Advantages of Using Powerline Networking |
| 3.2.4 |
Disadvantages of Using Powerline Networks |
| 3.3 |
MoCA |
| 3.3.1 |
Advantages of MoCA |
| 3.3.2 |
Disadvantages of MoCA |
| 3.4 |
Ethernet/Cat-5 |
| 3.5 |
Wireless – 802.11n and Ruckus Wireless |
| 3.6 |
Owning the Home |
| 3.7 |
Home IPTV Installation |
| 3.8 |
Home Gateway Standards Efforts |
| 3.9 |
Consumer Electronics and PC Networking |
| 3.9.1 |
DLNA |
| 3.9.2 |
High-Definition Audio-Video Network Alliance (HANA) |
| |
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| 4 |
Opportunities, Risks, and Recommendations |
| 4.1 |
Opportunities for IPTV Operators |
| 4.2 |
Risks for IPTV Operators |
| 4.3 |
Recommendations for IPTV Operators |
| |
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| 5 |
Reducing IPTV Home Installation Times - Background |
| 5.1 |
Advantages of Low Installation Times for Consumers |
| 5.2 |
Advantages of Low Installation Times for Operators |
| |
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| 6 |
Results of Survey on IPTV Installation Time & Best Practices |
| |
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| 7 |
IPTV Installation Survey Results |
| 7.1 |
Average Installation Time for All Respondents |
| 7.2 |
Total Installation Times By Operator |
| 7.3 |
Installation Times By Region |
| 7.3.1 |
Why Install Times Are Shorter in Europe and Asia |
| 7.3.2 |
Why North America Has Longer Install Times |
| 7.4 |
Average Installation Times Graphs By Region |
| 7.5 |
Installation Times By Home Networking Technology |
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| 8 |
Best Practices for Reducing Installation Times |
| 8.1 |
Top 10 Best Practices |
| |
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| 9 |
Limitations |
| |
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| 10 |
Other Resources for IPTV Installation Times |
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| 11 |
Appendix 1: Glossary |
| |
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Table of Figures
| Figure 1-1: |
Average Installation Times - Global |
| Figure 2-1: |
Typical Home Network (Near Term) |
| Figure 3-1: |
TR-069 Auto Configuration Architecture |
| Figure 3-2: |
DLNA Architecture |
| Figure 3-3: |
The Building Blocks of DLNA |
| Figure 3-4: |
HANA’s AV Network |
| Figure 3-5: |
Sample Screenshot of HANA Interface |
| Figure 7-1: |
Home Networking Technology
by Actual Response |
| Figure 7-2: |
Home Networking Technology by Each Technology |
| Figure 7-3: |
Overall Average Installation Times (Global) |
| Figure 7-4: |
Total Installation Times By Operator
(Person-Hours) |
| Figure 7-5: |
Average Installation Time - North America |
| Figure 7-6: |
Average Installation Time - Europe |
| Figure 7-7: |
Average Installation Time - Asia |
| Figure 7-8: |
Average Installation Time - HomePlug/Ruckus |
| Figure 7-9: |
Average Installation Time - HomePNA |
| Figure 7-10: |
Average Installation Time - HomePlug |
| Figure 7-11: |
Average Installation Time - Cat-5 |
| Figure 7-12: |
Average Installation Time - HomePNA/Cat-5 |
| Figure 7-13: |
Average Installation Time - MoCA |
| Figure 7-14: |
Average Installation Time - Ruckus/Cat-5 |
Table of Tables
| Table 2-1: |
Home Network Types - Summary |
| Table 3-1: |
Selected List of IPTV Operators Using HomePNA |
| Table 3-2: |
Selected List of IPTV Operators Using HomePlug |
| Table 3-3: |
Selected List of IPTV Operators Using UPA |
| Table 3-4: |
Selected List of IPTV Operators Using Ruckus Wireless |
| Table 3-5: |
DLNA – Advantages & Disadvantages |
| Table 3-6: |
HANA – Advantages & Disadvantages |
| Table 7-1: |
Type of Home Networking Technology – Specific Answers |
| Table 7-2: |
Type of Home Networking Technology – Each Specific Technology |
| Table 7-3: |
Average Person-Hours By Installation - All Respondents |
| Table 7-4: |
Average Installation Time By Region |
| Table 7-5: |
Average Installation Time By Home Networking Technology |
| Table 8-1: |
Best Practices - Details |
IPTV Home Networking Strategies — February 2008 is 67 pages and is available in a printed English language edition for $1,995 USD, a PDF single-departmental license for $2,995 USD, and is available free as part of MRG's IPTV Tracking Service.
For more information or to order the report, contact Rob Smith at 1-408-453-5553
or rsmith@mrgco.com.
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