Table of Contents
1 Executive Summary
2 IP TV Network Architecture
2.1 Access Network
2.2 Video Network
2.3 Middleware and Backend Software
3 Opportunities in IP TV Networks
3.1 Access Network
3.2 Video Network
3.3 Middleware and Backend Software
3.4 End to End Network Integration
3.5 Content
3.6 System Integration and Professional Services
3.6.1 Pre-Integration Testing
3.6.2 Project Management
3.6.3 Customization
3.6.4 Network Staging
3.6.5 Network Deployment
3.6.6 Network Operations
4 Services Strategies
4.1 Access System Companies
4.2 Video Network Companies
4.3 Middleware and Backend Software Companies
4.4 System Integration Companies
4.5 Benefits to the Service Provider
5 Opportunities, Risks, and Recommendations
5.1 Opportunities
5.2 Risks
5.3 Recommendations
6 Appendices
6.1.1 Alcatel
6.1.2 Bitband Inc.
6.1.3 Calix
6.1.4 Dascom Systems Group
6.1.5 ECI Telecom Ltd. 31
6.1.6 Kasenna
6.1.7 Lucent Technologies
6.1.8 Motorola, Inc.
6.1.9 mPhase Technologies
6.1.10 Myrio Corporation
6.1.11 Nortel Networks
6.1.12 Occam Networks Inc.
6.1.13 Paradyne Networks
6.1.14 Tellabs
6.1.15 Thales Group
6.1.16 Tut Systems
6.1.17 UTStarcom, Inc.
6.1.18 Vantage Point Solutions
Table of Figures
Figure 6-1: Lucent's System Integration Methodology
Figure 6-2: SmartVision TV Architecture
Table of Tables
Table 6-1: System Integration and Professional Services
Profiles
Table 6-2: Alcatel Fiscal 2004 Financial Results
Table 6-3: Alcatel IP TV Product Offerings
Table 6-4: Alcatel IP TV System Integration Deployments
Table 6-5: Bitbands IP TV Product Offerings
Table 6-6: Bitbands IP TV System Integration Deployments
Table 6-7: Calix IP TV Product Offerings
Table 6-8: Dascom System IP TV System Integration Deployments
Table 6-9: ECI Telecoms Fiscal 2004 Financial Results
Table 6-10: ECI Telecoms IP TV Product Offerings
Table 6-11: ECI Telecoms IP TV System Integration
Deployments
Table 6-12: Kasenna IP TV Product Offerings
Table 6-13: Kasenna IP TV System Integration Deployments
Table 6-14: Lucent Technologies Fiscal 2004 Financial Results
Table 6-15: Lucent Technologies IP TV Product Offerings
Table 6-16: Motorola, Inc. Fiscal 2004 Financial Results
Table 6-17: Motorola, Inc. IP TV Product Offerings
Table 6-18: Motorola, Inc. IP TV System Integration Deployments
Table 6-19: mPhase Technologies Fiscal 2004 Financial Results
Table 6-20: mPhase Technologies IP TV Product Offerings
Table 6-21: Myrio Corporation IP TV Product Offerings
Table 6-22: Myrio Corporation IP TV System Integration Deployments
Table 6-23: Nortel Networks Fiscal 2004 Financial Results
Table 6-24: Nortel Networks IP TV System Integration Deployments
Table 6-25: Occam Networks Fiscal 2004 Financial Results
Table 6-26: Occam Networks IP TV Product Offerings
Table 6-27: Occam Networks IP TV System Integration
Deployments
Table 6-28: Paradyne Networks Fiscal 2004 Financial Results
Table 6-29: Paradyne Networks IP TV Product Offerings
Table 6-30: Paradyne Networks IP TV System Integration Deployments
Table 6-31: Tellabs Fiscal 2004 Financial Results
Table 6-32: Tellabs IP TV Product Offerings
Table 6-33: Thales Group Fiscal 2003 Financial Results
Table 6-34: Thales Group IP TV Product Offerings
Table 6-35: Thales Group IP TV System Integration Deployments
Table 6-36: Tut Systems Fiscal 2003 Financial Results
Table 6-37: Tut Systems IP TV Product Offerings
Table 6-38: UTStarcoms Fiscal 2004 Financial Results
Table 6-39: UTStarcoms IP TV Product Offerings
Executive Overview
The architecture of IP TV systems is quite complex and
includes a diverse set of network elements that must be
brought together into a single operational network for the
service to operate correctly. An IP TV network includes:
Access Systems
Video Headend Systems
Video On Demand Servers
Middleware
Content Protection and Digital Rights Management
Software
The underlying transmission system
The complexity of these systems has created a market for
IP TV System Integration and Professional services to insure
that service provider deployments will be successful.
Each of these areas includes its own set of complications.
They can be organized into natural groupings that reflect
how these networks are integrated and installed:
The Access Network includes the DSL
or fiber systems and includes the evaluation and grooming
of the local loop plant.
The Video Network includes the Video
Headend, the Video On Demand servers, the satellite and
off the air capture systems, and the Content Protection
and Digital Rights Systems.
The Middleware and Backend Software
includes the customization and installation of the Middleware
as well as the integration of it with the service providers
legacy backend OSS/BSS software systems.
There are significant opportunities for service providers
in all of these areas. Some companies are focusing on specific
areas such as the access network, the video network, or
the middleware. They may also provide full end-to-end System
Integration services.
There are a variety of companies offering these integration
services:
Smaller manufactures and software suppliers are
offering System Integration services for the particular
segment of the network that they participate in or are considering
doing so, in many cases. Examples of these companies are
Tut Systems and Myrio that are discussed in Section 6.
Smaller System Integration firms are performing IP
TV System Integration services especially for the small
telcos deploying IP TV in the U.S. today. Examples of these
companies are Dascom and VantagePoint discussed in section
6.
Large telecommunications manufacturers and Professional
Services firms are offering full end-to-end. Examples of
these companies are Alcatel, Lucent, Motorola, Nortel, Thales,
and UTStarcom discussed in Section 6. Siemens is another
example of a large telecommunications company offering IP
TV System Integration Services.
There are significant Professional Services opportunities
for many of the system companies participating in the IP
TV market. Many of the smaller vendors need to move into
this area to protect themselves from spending resources
on solving problems that their systems did not cause. In
addition, there are significant Professional Services revenue
opportunities for those vendors that want to go after them.
The benefits to the service provider for bringing in an
outside firm include:
Minimizing the time to deploy the IP TV market.
Insuring that both the schedule and the budget will
be met.
Both of these benefits help the service provider to meet
its business case by starting the revenue stream as soon
as possible and by controlling costs.
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