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Market Leader Report
Table of Contents & Executive Overview



Published by MRG, Inc.
Published in October 2004



Table of Contents

1 Executive Summary

Analysis of Difference with April 2004 Market Leader Report

2 Access Systems Market Leaders
2.1 Global Market
2.2 Asian Market
2.3 European Market
2.4 North American Market
2.5 Rest of the World (ROW) Market

3 Video Headend Market Leaders
3.1 Global Market
3.2 Asian Market
3.3 European Market
3.4 North American Market
3.5 Rest of the World (ROW) Market

4 Video On Demand Server Market Leaders
4.1 Global Market
4.2 Asian Market
4.3 European Market
4.4 North American Market
4.5 Rest of the World (ROW) Market

5 Set-top Box Market Leaders
5.1 Global Market
5.2 Asian Market
5.3 European Market
5.4 North American Market
5.5 Rest of the World (ROW) Market

6 Middleware Market Leaders
6.1 Global Market
6.2 Asian Market
6.3 European Market
6.4 North American Market
6.5 Rest of the World (ROW) Market

7 Content Protection Market Leaders
7.1 Global Market
7.2 Asian Market
7.3 European Market 2
7.4 North American Market
7.5 Rest of the World (ROW) Market2

8 Analysis of Key Companies
8.1 Companies Participating in Multiple Product Segments
8.1.1 Motorola Next Level
8.1.2 Alcatel
8.1.3 Other Companies Participating in Multiple Product Segments
8.2 Access Systems Companies
8.2.1 ECI Telecom
8.2.2 Other Access Systems Manufacturers
8.3 Video Headend Systems
8.3.1 Optibase
8.3.2 Tandberg
8.3.3 Tut Systems
8.3.4 Thales
8.4 Video On Demand Servers
8.4.1 Kasenna
8.4.2 Bitband
8.5 Set-top Boxes
8.5.1 Pace Micro Technology
8.5.2 Other Leading Set-Top Box Manufacturers
8.6 Middleware
8.6.1 Orca Interactive
8.6.2 Myrio
8.7 Content Protection and Digital Rights Management
8.7.1 Widevine
8.7.2 Other Companies

Table of Tables

Table _1-1: Count of Service Providers Used for this Report
Table _2-1: Access Systems Market Leaders
Table _3-1: Video Headend Market Leaders
Table _4-1: Video On Demand Servers Market Leaders
Table _5-1: Set-top Box Market Leaders
Table _6-1: Middleware Market Leaders
Table _7-1: Content Protection/Digital Rights Management Market Leaders

Executive Summary

This report analyzes which companies have take leadership positions in each market segment:
• Access systems
• Video headend systems
• Video On Demand systemso Set- top boxes
• Middleware
• Digital Rights Management and Content Protection

The market leaders for each of these markets are defined for each of the following regions:
• Global
• Asia
• Europe
• North America
• Rest of the World (ROW)

The ratings in this Market Leader report is based on a database of IP TV service providers that we have gathered. The breakdown of this database is shown in Table 1-1. There are 173 IP TV service providers in this database with 121 of them in North America.

Table 1-1: Count of Service Providers Used for this Report

Region Service Providers
Asia
14
Europe
32
North America
121
Rest of the World
6
Total
173
Source: MRG, Inc.

There are nine IP TV deployments that we expect will have a large number (hundreds of thousands) of IP TV subscribers in 2004 and 2005. We have used deployment in these networks as a strong indication of future growth. These companies include:

Belgacom - Belgium KDDI – Japan
Chunghwa Telecom – Taiwan PCCW – Hong Kong
FastWeb – Italy Softbank - Japan
France Telecom - France Swisscom - Switzerland
Free - France  

This report found that Motorola Telecom Access Solutions continues to be a strongly positioned company because if offers access, set-top box, and middleware products and because it strongly dominates the U.S. market. Its primary risk is that the move toward ADSL and especially ADSL2+ will obviate the need for the VDSL technology that is Next Level’s forte. While Motorola is not included in any of these major deployments, its broad acceptance by the small independent U.S. Telcos has generated major growth.

This report also found that Alcatel to be in a strong position to take advantage of the growth of the IP TV market. It is the leading DSL systems vendor worldwide and has an aggressive IP TV program. It also involved in four major IP TV deployments. This should help Alcatel develop a strong base of IP TV business. With the entrance of Siemens and Thales into the IP TV integration business, the industry is showing signs of a new development cycle.

Video headend systems are lead by Tut Systems in North America and by Optibase and Tandberg in Europe and Asia. It appears that Optibase is putting more focus on Asia and Tandberg on Europe.

Bitband and Kasenna have emerged as the strongest Video On Demand server companies. Both companies use modular architectures that support small deployments and can scale to support a large number of subscribers.

IP TV set top box deployments have been spread across a number of companies. The European companies such as Telsey, Kreatel, and Pace, have the biggest part of the market today. The emergence of Yuxing, a Chinese set-top box manufacturer, as the set-top box supplier to PCCW in Hong Kong may indicate that a shift to low cost manufacturers in China may be starting.

The major Middleware trend is that many of the large IP TV service providers have developed their own Middleware software. PCCW in Hong Kong, FastWeb in Italy, and Free in France have all developed their own Middleware and account for more than 80 percent of the Asian and European markets, respectively. Motorola dominates the Middleware market in North America. Myrio is doing well in this market in North America and Orca is doing well in Asia. Both companies have entered the European market.

Content Protection and Digital Rights Management are used to support Video On Demand today. Its use will increase as more service providers offer Video On Demand and as it is required for multichannel broadcast content. Widevine is an early leader with deployments at Sasktel in Canada and Chunghwa Telecom in Taiwan. There are a number of other companies that have entered this market including NDS and Irdeto Access that have significant experience with cable and satellite TV systems. Kasenna’s integrated content offering is likely to have an interesting effect on this market. This offering includes Video On Demand servers, Video On Demand content, and Securemedia’s Content Protection/Digital Rights Management system as an integrated package

The information in this report is as accurate as we can make it. It is important, however, to realize that the IP TV market is at a very early stage of development. It is likely that there will be significant shifts in the market leadership positions of relatively short periods of time. It is likely that a number of unanticipated events will occur that may change this evaluation. We plan to produce Market Leader reports every six months to track these changes closely.


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