At Streaming Media West 2001, MRG participated in Investing
in Streaming Media:The Analyst Perspective, a panel
discussing investment strategies and ideas in the rapidly-growing
streaming media industry.
KEYNOTE SUMMIT San Francisco,
CA
MRG, Inc.'s Gary Schultz was a presenter at the Keynote Summit
in San Francisco in September 2000, entitled Keynote Global
Internet Performance Conference. The panel addressed issues
relating to Internet site tracking, user measurement, and
unique data management.
MultiMediaCom: Audio, Video & Multimedia over IP Networks
MRG, Inc. Acted as Program Planner for MultiMediaCom 2000,
June 20-23, 2000, at the San Jose Convention Center
MRG analysts also moderated the following panels:
Using Video on the Web to Create Product
Demand: Moving Beyond Banner Ads
Moderator
Gary Schultz, President, MRG Inc.
Panelists
Len Feldman, President, Equipoint Corporation
Paul Campbell, VP, Strategic Marketing, Akamai (Network
24)
Robert Davidman, Director, International Broadcast, Yahoo!
Description
Most product promotion on the Web has consisted of banner
ads, yet video on the Web offers the potential of far
more sophisticated marketing approaches. The next generation
of Internet broadcasting will enable companies to leverage
every marketing dollar spent and capitalize on every lead
generated. Because of an upsurge in streaming media adoption
and an increase in bandwidth, this real-time medium can
be used for demand generation and customer analysis that
can result in new revenue streams. This session examined
ways this new medium can be used for promotion, what types
of ads work in rich media, and how e-broadcasting can
be used to measure your audience, deliver key messages,
and build brand preferences.
|
Rights Management in Distributing
Content
Moderator
Gary Schultz, President, MRG Inc.
Panelists
Mike Galli, VP Product Management, DIVAtv
Branko Gerovac, VP Research, SeaChange International
Gary Schare, Group Product Manager, Digital Media Division,
Microsoft Corp.
Description
Rights management software continues to be one of the
hottest issues for B2B and B2C services. This session
covered the solutions that are being offered to make on-demand
media available over IP in a way that reflects the content
owner's desires. It also addressed how content creators,
aggregators and resellers fit within a workable Internet
Commerce model for media distribution.
|
|
|
|
Streaming Practices That Work
Moderator
Paul Donovan, Analyst, MRG Inc.
Panelists
Jeff Condon, VP Product Development, Intira
Streaming media isn't easy. Making streaming applications
work well requires tremendous coordination, technical
understanding and creative leadership. Many factors
must be taken into account, including server set-ups,
storage issues, load balancing, switching capacity and
customer access speeds. This session addressed when
to use (or not use) live streaming in business settings,
dealing with the various technical issues, and selecting
the best service provider. Also covered were the many
things that can go right or wrong, and making certain
they go right for you.
|
Training Solutions Over IP Networks
Moderator
Paul Donovan, Analyst, MRG Inc.
Panelists
Raymond DeCrescente, Assistant Director for Technology
and Network Operations, Rensselaer Polytechnic Institute
Phil Emer, North Carolina State University
Mark Steiner, Manager, Learning Technologies, MarchFIRST
IP networks promise huge benefits for training an increasingly
dynamic workforce. Universities, being in the education
and training business, have been in the forefront of developing
innovative approaches to delivering online training. This
involves most than just traditional videoconferencing;
it includes videostreaming, IP multicast, and Web-based
tools. This session focused on the experience of people
who have implemented online training applications. The
applications were described and dissected to show what
made them successful, and proven development processes
were presented.
|
|
|
Is Caching King or Just a Pawn?
Moderator
Gary Schultz, President, MRG Inc.
Panelists
Mike Moskowitz, VP, Business Development, Burst.com
Usha Srinivasan, Senior Product Manager, Inktomi Corporation
Jim Melvin, Director of Marketing, SightPath
Description
As Internet sites become more sophisticated, so do their
storage demands. This panel discussed how existing caching
methods will fare in handling ever-increasing rich media,
and where we are on the maturation curve of this new technology.
Caching rich or streaming media on Web sites is not a
new idea. What is new is caching servers' ability to gather
user data (like length and number of uses) and transmit
it back to the site owner. Also covered was how cache
management will handle the tracking and measurement of
rich media usage, and the role caching servers will play
in it.
|
Digital Filmmaking - The Next Wave
of Film Production
Moderator
Gary Schultz, President, MRG Inc.
Panelists
Henry Rosenthal, President,Complex Corporation
Kevin Monahan, Founder, Shadowcraft
David Dayen, Producer of "You Made It,"
ZDTV
Description
Films like "The Blair Witch Project" achieve
success through word-of-mouth, Internet promotion,
and the new compatibility between theatrical and Internet
distribution tools. New production tools are forging
a wave or serious and not-so-serious "indie"
filmmakers. This panel discussed how these auteurs
and their "short-form" content impact the
growth of rich media on the Internet.
|
|
|
New Indexing Tools for IP Media
Moderator
Paul Donovan, Analyst, MRG Inc.
Panelists
Krishna Pendyala, Exec VP and Co-founder, MediaSite Inc.
Carlos Montalvo, Dir of Mktg Comm, Virage
The amount of video being viewed online is increasing
rapidly. But without a way to search this video, webcasting
becomes just another mechanism for pushing content to
the user, much like television does today. What Boolean
search engines have been to alphanumeric data, video logging
and indexing is to multimedia. Giant improvements are
being made in the storage and retrieval of visual content
using inexpensive PC-based tools. As rich media takes
over the Web, new search, indexing, and retrieval methods
must accompany it. This panel addressed the hardware and
software issues involved with this new challenge of making
IP media easier to use.
|
New Services in Streaming Media
Moderator
Paul Donovan, Analyst, MRG Inc.
Panelists
Stephen Hester, CTO, DMOD
Scott Crenshaw, VP Bus Dev, NTRU Cryptosystems
Steve Spraque, President and COO, Wave Systems
The era of standardized content/copyright protection
is still not here. When will standardized encryption
arrive? Legal/technical experts discussed content developers
and/or distributors protect content despite the lack
of industry standard encryption methods.
|
At the National Association of Broadcasters' event NAB
2000, MRG moderated a roundtable discussion called The
Impact of the Internet on Broadcasting. Participants
include Akamai, Turner Entertainment, Pinnacle Systems, Microsoft,
and SkyStream Networks . . .
The Impact of the Internet on Broadcasting
April 11, 2000 8:30 - 10:30 a.m.
Las Vegas Convention Center Room N253
Moderator:
Gary Schultz, MRG, Inc.
Panelists:
Ajay Chopra,
Chairman
Pinnacle Systems |
Greg Lowitz
Director of Webcasting Solutions
Pinnacle Systems
|
Clint Chao
Vice President of Marketing
SkyStream Networks
|
Floyd Christofferson,
Director of News/Broadcast Division
VNI, Inc.
|
Suzanne Domino,
Senior Vice President
Turner Entertainment
|
Rich Lappenbush,
Director of Strategic Planning and Development
Microsoft Digital Media Division
|
Emerging Technology Trends in DTV Production & Acquisition:
What's Hot at NAB 2000
Tuesday, March 21, 2000 2:00 p.m.
Hotel Inter-Continental Los Angeles, CA
Moderator
MRG, Inc.
Panelists
Sony Electronics, Inc., Grass Valley Group, LG Electronics
Research Center of America, Pinnacle Systems
What are the emerging trends in DTV that impact today's choices
in DTV acquisition and production? How do developments in
24p, IP, HD and Multi-channel Standard Definition (SD) bring
new choice to DTV stations and networks?
If DTV is to succeed, multi-format production and acquisition
products will become commonplace. This includes products compatible
with global DTV standards for production and distribution
purposes. If Moore's Law applies to DTV production and acquisition
products, new technologies and developments will have an accelerated
impact.
-How can we separate the real from the vaporware at NAB 2000?
-Learn about critical technical breakthroughs impacting budget
decisions in 2000-2001
-Preview of new offerings in time to plan profitably for NAB
2000
-Learn which new products are mature enough to warrant serious
consideration by management for stations and production facility
upgrades
-Learn the R&D philosophy of major vendors in production
and acquisition products
-Identify which global trends in standards can impact cost
and functionality of products
-Learn how global trends in Internet Protocol (IP) networking
can impact your bottom line
Understanding the Future of 'Broadcasting,' 'Narrowcasting,'
'Datacasting' or Using New Mediums of the Future
Wednesday, March 22, 2000 4:20 p.m.
Hotel Inter-Continental Los Angeles, CA
Moderator
MRG, Inc.
Panelists
Philips Digital Video Systems, Intel, Geocast
Profiling developments in all areas of broadcasting
-Large audience broadcasts
-Single user (uni-casting)
-Select groups (multi-casting/narrowcasting)
Exploring new opportunities and new markets
-Digital compression systems
-Two-way networks
-Information storage at the viewers location
Is the Internet the next TV industry?
-Defining capital investment required to convert to digital
production and transmission equipment
-Utilizing bandwidth for high speed Internet, enhanced TV,
e-commerce opportunities, conditional access, games, webcasting
-Maximizing audience reached within households
MRG President Gary Schultz participated in the Panel Discussion
Industry Growth & Market/Sector Development
Le Meridien Hotel, London - October 18-19, 1999
At IBC Global Conferences' Digital Settop Boxes event, MRG
presented the session Return Channel Path for Settop Boxes:
Radio, Satellite, Standard Copper, and xDSL Experiences in
the U.S. and Asia.
MRG moderated a panel at World Research Group's DTV5 conference
in May 1999.
Technology for Digital Television
Moderator:
Gary Schultz, President - MRG
Panelists:
Jay Martin, Director, Dielectric
Communications
|
Tore Noredahl,
Sr Marketing Manager, Panasonic BTS |
Lawrence J. Thorpe,
Vice President for Acquisition Systems, Sony Electronics |
MRG presented two separate panels at the World Research
Group event DTV4 in December 1998.
DTV Capital Budgets, Priorities and Investment Strategies
for the Top 30 DMA Stations
Acquisition, Production, Distribution, Transmission
Technology & Hardware for HDTV
Moderator:
Gary Schultz, MRG Inc.
Panelists:
Patrick Griffis, Panasonic
Broadcasting
|
Christopher A. Taylor,
Comark Communications, Inc.
|
Robert Slutske, National
TeleConsultants
|
Lawrence J. Thorpe,
Sony Electronics Inc.
|
|
|
MRG was among the many presenters at First Conferences'
Streaming Media 98 Conference, held in San Francisco in
November 1998
The event focused exclusively on the business and strategic
issues of streaming media. More than seventy speakers and
hundreds of Conference delegates were on hand for this event.
For more information , visit the First Conferences Web site.
MRG co-presented a panel on DTV retailing issues at NAB
'98. The panel, attended by over 500 attendees, discussed
various avenues that broadcasters and consumer retailers could
explore to educate and create interest among future DTV viewers
and consumers.
The Road to DTV - The Consumer Rollout
Moderator:
Gary Schultz, President, MRG
Panelists:
- Alan McCullough, President, Circuit City Stores, Inc.
- Gary Shapiro, President, Consumer Electronics Manufacturing
Association
For more information about the National Association of Broadcasters,
visit the NAB Web site.
|
