IPTV Global Forecast – 2010 to 2014
Semiannaual IPTV Global Forecast — December 2010
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Published: December 2010 by MRG, Inc. |
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Pages: 129 |
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Press Release |
Executive Summary
The December 2010 IPTV Global Forecast – 2010 to 2014 is the latest revision of the earlier edition published by MRG, Inc. in June 2010. It incorporates the most recent information on current IPTV deployments around the world, as well a forecast for IPTV subscribers, service revenue, and system revenue from 2010 to 2014.
In total, this report breaks down the IPTV ecosystem into nine industry segments: DSL Subscribers, IPTV Subscribers, Access Systems, Video Headend Encoders, Video-on-Demand Server Software, Set-top Boxes, Middleware, Content Protection/Digital Rights Management (CP/DRM), and System Integration and Professional Services. In addition, this report splits the market into four regions around the world: Europe, Asia, North America and Rest of World, and also provides a global market summary. To do this, the report identifies over 875 Service Providers worldwide offering IPTV services. The number of companies has increased since the last report, since more Service Providers have launched services in the last 6 months or announced new trials. This data is frequently refreshed to ensure that duplicates are removed and that the most up-to-date numbers are used.
The new forecast indicates that the number of global IPTV subscribers will grow from 44 million at the end of 2010 to 111.5 million in 2014, a compound annual growth rate of 26%. (See Figure 1-1.)
Figure 1-1:
Global IPTV Subscriber Forecast

Source:
Copyright © 2010 MRG, Inc.
As for service revenue as shown in Figure 1-2, the global IPTV market is US$17.8 billion in 2010 and is forecasted to grow to US$47.9 billion in 2014, a compound annual growth rate of 28%. By 2014, Europe and North America will generate a larger share of the global revenue, due to very low ARPUs in China and India, the fastest growing (and ultimately, the biggest markets) in Asia.
Figure 1-2:
Global IPTV Service Revenue Forecast

Source:
Copyright © 2010 MRG, Inc.
This report is part of the IPTV Tracking Service published by the Multimedia Research Group, Inc.
Table of Contents
| 1 |
Executive Summary |
| |
|
| 2 |
Global Outlook for IPTV |
| 2.1 |
Europe Leading the Way |
| 2.1.1 |
Austria |
| 2.1.2 |
Benelux Countries: Belgium, Luxembourg and the Netherlands |
| 2.1.3 |
France Continues to Leads the World |
| 2.1.4 |
Germany |
| 2.1.5 |
Greece |
| 2.1.6 |
Ireland |
| 2.1.7 |
Italian IPTV Market Moving Toward Regional Networks/OTT |
| 2.1.8 |
Portugal |
| 2.1.9 |
Spain |
| 2.1.10 |
Scandinavian Countries: Denmark, Norway, Sweden |
| 2.1.11 |
Switzerland |
| 2.1.12 |
U.K. A Tough Market for IPTV |
| 2.1.13 |
Other Western European Countries |
| 2.2 |
IPTV Showing Early Growth in Eastern Europe |
| 2.2.1 |
Armenia |
| 2.2.2 |
Bosnia and Herzegovina |
| 2.2.3 |
Bulgaria |
| 2.2.4 |
Croatia |
| 2.2.5 |
Czech Republic |
| 2.2.6 |
Estonia |
| 2.2.7 |
Hungary |
| 2.2.8 |
Latvia |
| 2.2.9 |
Lithuania |
| 2.2.10 |
Moldova |
| 2.2.11 |
Montenegro |
| 2.2.12 |
Poland |
| 2.2.13 |
Romania |
| 2.2.14 |
Serbia |
| 2.2.15 |
Slovak |
| 2.2.16 |
Slovenia |
| 2.3 |
Momentum in Asia Shifting to China |
| 2.3.1 |
Australia |
| 2.3.2 |
China: Growing Quickly in Some Regions |
| 2.3.3 |
IPTV Continues to Thrive in Hong Kong |
| 2.3.4 |
IPTV Still Nascent in India |
| 2.3.5 |
Japan's Growth Slowing |
| 2.3.6 |
Korea Moving to Full Broadcast IPTV |
| 2.3.7 |
New Zealand |
| 2.3.8 |
Taiwan Continues Gains |
| 2.3.9 |
Activities in Other Asian Countries |
| 2.4 |
Verizon and AT&T Driving North American IPTV |
| 2.4.1 |
Canadian Telcos Adopting IPTV |
| 2.4.2 |
Large U.S. Incumbents Leading the Way |
| 2.5 |
IPTV Emerging in the Rest of the World (ROW) |
| 2.5.1 |
Algeria |
| 2.5.2 |
Brazil |
| 2.5.3 |
Chile |
| 2.5.4 |
Columbia |
| 2.5.5 |
Guam |
| 2.5.6 |
Qatar |
| 2.5.7 |
Russian Federation |
| 2.5.8 |
Turkey |
| 2.5.9 |
United Arab Emirates |
| 2.5.10 |
Venezuela |
| 2.5.11 |
Other ROW Service Providers Preparing to Launch |
| |
|
| 3 |
Global IPTV Market Forecast |
| 3.1 |
Methodology |
| 3.1.1 |
DSL Forecast |
| 3.1.2 |
IPTV Subscribers and Revenue |
| 3.1.3 |
Access System Revenue |
| 3.1.4 |
Video Headend System Revenue |
| 3.1.5 |
Video-on-Demand Server Software Revenue |
| 3.1.6 |
Set-top Box Revenue |
| 3.1.7 |
Middleware Software Revenue |
| 3.1.8 |
Content Protection/Digital Rights Management Software Revenue |
| 3.1.9 |
System Integration and Professional Services Revenue |
| 3.2 |
Global Forecast Still Shows Continued Growth |
| 3.2.1 |
Global DSL Forecast Shows Continued Increase |
| 3.2.2 |
IPTV Subscriber Forecast Remains Firm |
| 3.2.3 |
Global System Revenue Forecast |
| 3.2.4 |
Global Access System Revenue Forecast |
| 3.2.5 |
Global Set-top Box Revenue Forecast |
| 3.2.6 |
Global IPTV Headend System Revenue Forecast |
| 3.2.7 |
Global IP Video-on-Demand Revenue Forecast |
| 3.2.8 |
Global IPTV Middleware Software Revenue Forecast |
| 3.2.9 |
Global IPTV Content Protection/Digital Rights Management Software Revenue Forecast |
| 3.2.10 |
Global IPTV System Integration and Professional Services Revenue Forecast |
| 3.3 |
IPTV Market Forecast for Europe |
| 3.3.1 |
DSL Subscriber Forecast for Europe |
| 3.3.2 |
IPTV Subscriber Forecast for Europe |
| 3.3.3 |
IPTV System Revenue for Europe |
| 3.4 |
IPTV Market Forecast for Asia |
| 3.4.1 |
DSL Subscriber Forecast for Asia |
| 3.4.2 |
IPTV Subscriber Forecast for Asia |
| 3.4.3 |
IPTV System Revenue for Asia |
| 3.5 |
IPTV Market Forecast for North America |
| 3.5.1 |
DSL Subscriber Forecast for North America |
| 3.5.2 |
IPTV Subscriber Forecast for North America |
| 3.5.3 |
IPTV System Revenue for North America |
| 3.6 |
IPTV Market Forecast for the Rest of the World (ROW) |
| 3.6.1 |
DSL Subscriber Forecast for the Rest of the World |
| 3.6.2 |
IPTV Subscriber Forecast for the Rest of the World |
| 3.6.3 |
IPTV System Revenue for the Rest of the World |
| |
|
| 4 |
Opportunities, Risks and Recommendations |
| 4.1 |
Opportunities |
| 4.2 |
Risks |
| 4.3 |
Recommendations |
| |
|
| 5 |
Index of Companies |
Table of Figures
| Figure 1-1: |
Global IPTV Subscriber Forecast |
| Figure 1-2: |
Global IPTV Service Revenue Forecast (US$) |
| Figure 1-3: |
Global IPTV System Revenue Forecast (US$) |
| Figure 3-1: |
Global DSL Subscriber Forecast |
| Figure 3-2: |
Global IPTV Subscriber Forecast |
| Figure 3-3: |
Global IPTV Service Revenue Forecast (US$) |
| Figure 3-4: |
Global IPTV System Revenue Forecast (US$) |
| Figure 3-5: |
Global IPTV Access System Revenue Forecast (US$) |
| Figure 3-6: |
Global Forecast for IPTV Set-top Box Revenue (US$) |
| Figure 3-7: |
Global Forecast for IPTV Set-top Boxes by Technology (US$) |
| Figure 3-8: |
Global IPTV Video Headend System Revenue (US$) |
| Figure 3-9: |
Global IPTV Video-on-Demand Server Revenue (US$) |
| Figure 3-10: |
Global IPTV Middleware Software Revenue Forecast (US$) |
| Figure 3-11: |
Global IPTV Content Protection/Digital Rights Management Software Revenue Forecast (US$) |
| Figure 3-12: |
Global System Integration and Professional Services Revenue (US$) |
| Figure 3-13: |
DSL Subscriber Forecast for Europe |
| Figure 3-14: |
IPTV Subscriber Forecast for Europe |
| Figure 3-15: |
IPTV Subscription Revenue Forecast for Europe (US$) |
| Figure 3-16: |
IPTV System Revenue Forecast for Europe (US$) |
| Figure 3-17: |
DSL Subscriber Forecast for Asia |
| Figure 3-18: |
IPTV Subscriber Forecast for Asia |
| Figure 3-19: |
IPTV Subscription Revenue for Asia (US$) |
| Figure 3-20: |
IPTV System Revenue for Asia (US$) |
| Figure 3-21: |
DSL Subscriber Forecast for North America |
| Figure 3-22: |
IPTV Subscriber Forecast for North America |
| Figure 3-23: |
IPTV Subscription Revenue Forecast for North America (US$) |
| Figure 3-24: |
IPTV System Revenue for North America (US$) |
| Figure 3-25: |
DSL Subscriber Forecast for the Rest of the World |
| Figure 3-26: |
IPTV Subscriber Forecast for the Rest of the World |
| Figure 3-27: |
IPTV System Revenue for the Rest of the World (US$) |
Table of Tables
| Table 2-1: |
Count of Service Providers Used for this Report |
| Table 3-1: |
IPTV Service Subscriber Monthly Pricing Assumptions (US$) |
| Table 3-2: |
IPTV Access System Per-Port Pricing Assumptions (US$) |
| Table 3-3: |
IPTV Video System Per Encoder Pricing Assumptions (US$) |
| Table 3-4: |
Video-on-Demand Per Stream Pricing Assumptions (US$) |
| Table 3-5: |
Set-top Box Pricing Assumptions (US$) |
| Table 3-6: |
Set-top Boxes Per Home |
| Table 3-7: |
Middleware Software Pricing Assumptions (US$) |
| Table 3-8: |
CP/DRM Average Installation Cost Per Subscriber (US$) |
| Table 3-9: |
CP/DRM Average Subscription Cost Per IPTV Subscriber (US$) |
| Table 3-10: |
System Integration/Professional Services Rates |
| Table 3-11: |
Leading Service Providers Globally Based on Subscriber Numbers Forecasted for 2010 to 2014 |
| Table 3-12: |
Global Service Provider IPTV System Spending: 2010-2014
(US$) |
| Table 3-13: |
Top 15 IPTV Service Providers in Europe — Forecasted for 2014 |
| Table 3-14: |
Top 15 European Service Provider IPTV System Spending: Forecasted for 2010-2014 (US$) |
| Table 3-15: |
Top 15 IPTV Service Providers in Asia — Forecasted for 2014 |
| Table 3-16: |
Top 15 Asian Service Provider IPTV System Spending: Forecasted for 2010-2014 (US$) |
| Table 3-17: |
Top 5 IPTV Service Providers in North America — Forecasted for 2014 |
| Table 3-18: |
Top 5 North American Service Provider IPTV System Spending: Forecasted for 2010-2014 (US$) |
| Table 4-1: |
U.S. Pay-TV Operators Using Tablets for Second Screen Devices |
| Table 4-2: |
IPTV Vendor Acquisitions for 2010 |
Index of Companies Referenced
| 2Wire |
Motorola
(BitBand, SecureMedia) |
| 3PlayPlus |
MTS Allstream |
| Abu Dhabi Media Company |
Multimedia Polska |
| Accedo Broadband |
myKP |
| ActiveVideo |
NBN Co. |
| Adobe |
Netgem |
| Advanced Digital Broadcast (ADB) |
Netia |
| Agama Technologies |
Neuf Cegetel |
| Agilent Technologies |
NextGenTel |
| Aksh Optifibre |
Nokia Siemens Networks |
| Alcatel-Lucent |
Northpower |
| Algeria Telecom |
North-West Telecom |
| Altibox |
NTT |
| Amino |
NTT DoCoMo |
| Anditel |
NTT Plala |
| Android |
Occam Networks |
| APEK |
Ocilion Technologies |
Apple
(iOS, iPad, iPhone App Store, iTunes, Mac) |
Ofcom |
| Arcor |
On Telecoms |
| ARRIS |
Ooyala |
| Astro |
Optima Telekom |
| AT&T |
Orange France Telecom |
| Avail-TVN |
Orca Interactive |
| BBC |
Oregan Networks |
BeeSmart
(Smart Com) |
OTE |
| Belgacom |
P&T Luxembourg |
| Bell Aliant |
Pace France |
| Bell Canada |
Pace Micro Technology |
| Bewan Systems SA |
Pakistan Telecommunication Company Limited (PTCL) |
| BH Telecom |
PCCW |
| Bharat Sanchar Nigam Ltd. (BSNL) |
Philippine Long Distance Telephone (PLDT) |
| Bharti Airtel |
Picasa |
| BigBand Networks |
Pirelli Broadband |
| Blackberry |
Point Topic |
| Bouygues Telecom |
Portugal Telecom |
| Brasil Telecom |
Prisa |
| Brightcove |
Project Canvas |
| Broadcom |
QTel |
| BSkyB |
Qwest |
| BT |
Reliance Communications |
| Cablevision |
Reliance Digicom |
| Calix |
RGB Networks |
| CANTV |
RipCode |
| Carphone Warehouse |
Romtelecom |
| CCTV |
Rostelecom |
| CenturyLink |
Rovi |
CenturyTel
(EMBARQ) |
RTL |
| Channel 4 |
Salten |
| Channel Five |
SARFT |
| China Digital TV |
SaskTel |
| China Mobile |
Satellite Telecommunications Network (STN) |
| China Netcom |
Saudi Telecom |
| China Telecom |
SeaChange |
| China Unicom |
Sezmi |
| Chunghwa Telecom |
SFR |
| Cisco Systems |
Shanghai Media Group |
| City Telecom |
Shanghai Telecom |
| Clearleap |
Sibirtelecom |
| Comcast |
Singapore Telecommunications (SingTel) |
| Compañia Paraguaya de Comunicaciones (Copaco) |
SK Broadband |
| Completel-Darty |
Skitter |
| Comstar-UTS |
Sky |
| Conklin-Intracom |
Sky Italia |
| Consolidated Communications |
Slovak Telekom |
| CoreOptics |
Smart Digivision |
| Corporación Nacional de Telecomunicaciones (CNT) |
Smart Telecom |
| Cox Communications |
Softbank Yahoo |
| Crnogorski Telekom |
Sonaecom |
| CTV |
Sonera |
| Dalsvyaz |
Sonic Solutions |
| Deutsche Telekom (DT) |
Spectrum Net AD |
| Digicable |
Spotify |
| DIRECTV |
Sri Lanka Telecom |
| DISH Network |
Stofa |
| Dreampark |
SureWest |
| DS2 |
Swisscom |
| du |
Symbian |
| Edgeware |
T-2 |
| Elion |
TalkTalk |
| EnterNet |
Tele2/Versatel |
| Episodic |
Telecom Italia |
| Ericsson |
Telecom Liechtenstein |
| Espial |
Telecom Malaysia (TM) |
| ESPN |
Telefonia DIALOG |
| ETB |
Telefónica |
| Etisalat |
Telefónica del Sur (Telsur) |
| ExtendMedia |
Telefónica O2 |
| Facebook |
Telekom Austria |
| FASTWEB |
Telekom Malaysia |
| First Pacific Holdings Ltd. |
Telekom Slovenije |
| Flickr |
Telekom Srbija |
| Free |
Telekomunikacja Polska (TPSA) |
| Freesat |
Telenor |
| Freeview |
TeliaSonera |
| FTTH Council |
Telkom Indonesia (PT Telkom) |
| Gigle Networks |
Telstra |
| GoBackTV |
TelstraClear |
| Goldstone Technologies |
TELUS |
Google
(Google TV) |
TEO LT |
| GTA TeleGuam |
Teracom |
| Guangdong Nortel Telecommunication Equipment |
T-Hrvatski Telekom |
| Guangxi Telecom |
Tilgin |
| Guangzhou Digital Media Group |
TIME dotCom |
| GVT |
Time Warner Cable |
| HanseNet |
Tiscali |
| Harmonic |
Tiscali UK |
| Hellas Online |
TransACT |
| HomePlug Powerline Alliance |
TRE-FOR Bredbånd |
| Hong Kong Broadband Network Ltd. |
True |
| Huawei |
Türk Telecom |
| IEEE |
TV Genius |
| iiNet |
Tvinci |
| Iliad |
Twitter |
| InCode |
UNE-EPM |
| Inspira Hotels |
United Communications (Ucom) |
| Instituto Costarricensede Electricidad (ICE) |
UPC |
| Internode |
UPC Ireland |
| Intracom |
UTStarcom |
| Invitel |
Vectra |
| Iskon |
Velton Telecom |
| ITU |
Verimatrix |
| ITV |
Verismo Networks |
| J:Com |
Verizon |
| J.D. Power and Associates |
Vietnam Post and Telecommunications Group (VNPT) |
| Jazztel |
VimpelCom |
| JDSU |
Virgin |
| KDDI |
Virgin Media |
| KODIMA |
Vivacom |
| KPN |
VividLogic |
| KT |
Vodafone |
| Kurzemes Datocentres |
Vodafone Germany |
| Kyivstar |
Vodafone Italia |
| Latens |
Vodafone Portugal |
| Lattelecom |
Volia |
| LG Dacom |
Volny |
| Logosoft |
VUDU |
| Lyse Energi |
Wall Street Journal |
| M:tel |
Walmart |
| Magnet Networks |
Widevine |
| Magyar Telekom |
Wikipedia |
| Mahanagar Telephone Nigam Ltd. (MTNL) |
Win Multimedia |
| Manitoba Telecom |
Wind |
| Marvell |
WIST |
| Megalan Network AD |
Witbe |
Microsoft
(Windows, Xbox 360) |
Yahoo |
| Minerva Networks |
YouTube |
| Mobistar |
YouView
(Project Canvas) |
| Mobitel |
YTL Communications |
| Moldtelecom |
ZTE |
IPTV Global Forecast – 2010 to 2014 (December 2010) is 129 pages and is available in a printed English language edition for $3,995.00 USD, a PDF single-departmental license for $5,200.00 USD, and is available free as part of MRG's IPTV Tracking Service. For more information or to order the report, contact Rob Smith at 1-408-453-5553 or rsmith@mrgco.com.
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