Press Releases/1997-1994: MRG Multimedia Research Group Inc.

Sunnyvale, CA - September 12, 1997 - Because U.S. TV broadcasters are losing about 2% of TV viewers per year, they must act quickly. Can DTV (Digital TV) "come to the rescue"? A new report shows how broadcasters, producers and manufacturers of both DTV production and consumer products are making the DTV conversion happen well in time for the 1998-1999 launch in the 30 largest TV markets; and how video servers and networks are replacing VTRs (Video Tape Recorders) in many of the stations' central operations.

The first market analysis of the U.S. DTV market, Digital Television Report--DTV Production & Consumer Products: Market Overview & Forecast, by Multimedia Research Group, Inc. (MRG), offers a product-specific analysis and forecast of DTV production and consumer products using the FCC-approved "ATSC" standard. Because today's markets are driven by new demographics, fast-moving technologies, and consumer demand for choice and quality, the report describes how HDTV (High Definition TV), SDTV (Standard Definition TV) and data services will meet these demands together.

Covering a total of 1,600 U.S. TV stations and about 700 support facilities, the analysis provides both fast- and slow-growth scenarios between 1998 and 2006. It also provides detailed descriptions of product opportunities, amplified by the sharp increase in demand for DTV servers, networks, converters, routers and station automation products.

The report is based on approximately 100 interviews with executives from television broadcasting, manufacturers of DTV production and consumer products, computer manufacturers, the FCC and major trade associations. It emphasizes how market growth results from the synchronized growth of DTV programming, DTV consumer products (TV sets and settops) and DTV production/transmission equipment. It also explains how the first 30 DTV markets (or 52% of US TV households) are concentrated enough for broadcasters to conserve conversion costs, learn key lessons and gain critical market position by 1999.

The 210-page report, co-published by Multimedia Research Group and Fuji-Keizai, USA, is available in both English and Japanese for $2,450.00 each. For additional information, contact MRG at 408-524-9769 or info@mrgco.com.

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Sunnyvale, CA - July 14, 1997 - The use of video and multimedia applications is fundamentally changing the Internet, bringing to the desktop services once associated only with traditional broadcasting technologies such as television. A new report looks into both the existing and future state of Internet video, profiling both the technologies and companies behind this growing segment of Internet content.

The report, Internet Video Multimedia: Current Status, Future Outlook, and Next Generation Protocols, includes a composite of the current activity related to this area, as well as the future technologies, trends, and growth rate that will shape its continued growth.

The report also includes case studies of the major broadcast networks' use of Internet video, with a summary of the results. It also includes an overview of ten major companies working in this area, including Microsoft, Netscape, and Intel, summarizing both the existing and developing Internet video products of each. It shows how both video technologies and regulatory issues may or may not impact the growth of this emerging industry.

Moving beyond the current state of the industry, the report addresses future issues, including the impact of video content on Internet access rates; switches and routers, tag switching, and other topics.

The report is available in English and Japanese, and is priced at U.S. $1,800.00 It is published by MRG publishing partner Fuji-Keizai, USA. For additional information, contact MRG at 408-524-9769 or info@mrgco.com.

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Sunnyvale, CA - July 11, 1997 - The Internet grows at a rate that astonishes even its most enthusiastic supporters. Along with a growing number of users and services, the Internet has begun to grow from a transaction-centered network to one now beginning to support technologies such as wireless telecommunications. A new report, Internet Wireless Technologies and Business Trends: Leading Vendor Strategies highlights this emerging segment of Internet services.

The report contains a summary of certain Internet wireless technologies and standards. This includes a detailed look at Laptop, Personal Digital Assistants (PDAs), and "smart phone" products. Standards covered include circuit-switched cellular, CDPD (Cellular Digitized Packetized Data), MMDS (Multichannel Multipoint Distribution System), and ISDN (Integrated Services Digital Network).

Internet Wireless Technologies and Business Trends: Leading Vendor Strategies also identifies the industries--and the specific industry players--getting involved in the wireless field. Along with the summary of those players, this report offers both current and future projections of market size, along with possible directions the market will take.

Companies profiled include both users and producers of wireless access applications. On the user side, a case study summarizes four companies and/or institutions who have used wireless applications. On the producer side, the report contains profiles and vendor strategies for specific wireless access developers, including AT&T, BellSouth, 3Com, Cisco Systems, and Motorola, among others. This report is published by Fuji-Keizai, USA.

Available in separate English or Japanese editions, and published by Fuji-Keizai USA, this report is priced at US$2,450.00 (California orders please add 8.25% sales tax). For a faxed Table of Contents, please contact Rob Smith at 408-524-9769 or info@mrgco.com. To order, visit the MRG Order Form.

Sunnyvale, CA - May 5, 1997 - A new report by Multimedia Research Group, Inc. (MRG) offers both a current and future composite of the ADSL industry, focusing on the technology, implementation, and drivers behind the markets.

The publication, ADSL Market Overview Report: 1997, is required reading for any industry manager or planner who must stay "ahead of the curve" in the growing field of ADSL communications. A number of unresolved ADSL (Asymmetric Digital Subscriber Line) issues, including non-unanimous standards, service-delivery costs, and tentative market growth, are included in ADSL Market Overview Report:1997.

The report provides a service model and cost projections for various phases of ADSL implementation. A service model diagram presents an example of ADSL data service; and cost projections including central office-to-home, loop, and customer-premises costs. Also discussed is the sale and marketing of the CPE (Customer Premises Equipment), including market feasibility and end-user costs.

Technology issues focus on both the products and the manufacturers. An end-to-end model of an ADSL installation, with data rates, is examined. Also examined are ADSL's dueling technologies, CAP and DMT, including descriptions, line coding issues, usage rates, Rate Adaptive Digital Service Line (RADSL) technologies and potential industry alliances. (CAP=Carrierless Amplitude modulation/Phase modulation; DMT= Discrete Multitone modulation Technique.)

Market issues include both barriers and enablers to ADSL implementation, and projections for future viability. Barriers include the role of telcos and certain suppliers in creating proprietary standards for ADSL; market enablers covered include technical, political and economic issues that are promoting ADSL growth. Specific markets that are likely to see growth are also examined, with both fast- and slow-growth scenarios.

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Sunnyvale, CA - February 21, 1997 - A new report from Multimedia Research Group, Inc. provides new insight into the growing market for Internet two-way communications--videoconferencing and multicasting--and the emerging standards which are heralding this new technology. The increased flow of large data files on the Internet, the increased demand for providing Quality of Service guarantees across LAN/WAN enterprises, and the growing struggle by ISPs (Internet Service Providers) to seize market share, all are fueling the continued explosive growth in demand for bandwidth. How this will be done, and what roles ATM and TCP/IP will play in this unfolding drama, are crucial questions facing the industry.

The study, Multimedia LAN/WAN Communications Market & Industry Report 1997, provides an overview of the current state of multimedia in both LAN and WAN environments; the key technologies driving network multimedia; and profiles of companies behind this drive toward networked multimedia.

"This report is one of the most ambitious and comprehensive undertakings of its kind," states MRG President and Principal Analyst Gary Schultz. "It is the only source available in its price range for understanding the comprehensive end-to-end technical and business opportunities."

Discussed in the report are the current trends, including IP Multicast and Resource-Reservation Protocol (RSVP), network PCs, thin clients, and other emerging enabling technologies. Also included is a focused study of over 10 currently available LAN and WAN multimedia technologies, with a status update, and market outlook for each.

Fifteen case studies of multimedia deployment, across both LAN and WAN networks, are discussed as well. Technology developers and network engineers, concerned with QOS (Quality of Service) and packet-delivery, have already implemented various incarnations of network and/or Internet multicasting. The report delves into some of these trials, providing the current status, level of success, and implementation problems of each. A perspective and outlook is also drawn from these data.

An adjoining focus is on the major companies involved in the development of network multimedia standards, including Cisco Systems and Precept Software. By highlighting the background of twenty LAN/WAN companies, their line of products, market strategy, target markets, and future strategies, the report provides invaluable detail for understanding this fast-changing market.

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Sunnyvale, CA - February 14, 1997 - As the Internet market continues to grow, the potential for commerce on the Internet grows accordingly. With most major retailers and industries actively engaging in online commerce, participating companies require a new understanding of the various aspects of the market, its technologies, and the standards being created.

A new 170-page report by Multimedia Research Group, Inc., Internet Commerce: 1997 Market Outlook, highlights some of the trends and developments in the end-to-end Internet commerce market. The report provides a walk-through of what is currently occurring in this rapidly-growing field, the standards crucial to its development, and the trends to watch for in each area of this industry.

"This report is the first to look at the worldwide growth of Internet commerce," states Gary Schultz, President of MRG. "Now, developers can anticipate which global and domestic markets they want to pursue."

The analysis includes reports of worldwide market value, market penetration by region, and predictions for Internet growth (for worldwide markets). It also covers secure transaction standards, including the SET (Secure Electronic Transfer) protocol, MPTP (Micro Payment Transfer Protocol), and SSL (Secure Socket Layers), as well as encryption and digital signature technologies. Also provided is a focus on U.S. Government Export Laws, an integral factor of international Internet commerce.

Internet Commerce: 1997 Market Outlook analyzes hardware technologies involved in the market, including Web server, data transfer rate, and connectivity issues. Moreover, the various online payment and debit standards, including Cybercash, Ecash, and other electronic payment standards are discussed as well.

Aside from the market, standards, and technology issues, Internet Commerce: 1997 Market Outlook provides examples of companies which have experienced success with online commerce. This includes retailers such as L.L. Bean and Amazon Books; technology-based firms such as Sun and US Robotics; and services such as marketing and law.

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"We don't expect the next 5 years will grow anything like the last 5 did in high speed modems," states MRG President Gary Schultz. "The Internet and the 1996 Telcom Bill have changed the rules, the players and the game. "

Tracking the rapid innovation by companies like Netscape, Sun, General Instrument, @Home, Motorola, Hughes, Lucent and others covered, the report reveals a tiered Internet services structure that fits the many needs of the multiple tiers of Internet users.

The 145-page report, entitled Broadband High Speed Data Market for HFC, DBS & MMDS: Cable Modem, Headend & Service Growth Analysis--1996-2001, reflects the plans of all key operators including TCI, Time-Warner, Continental Cable, DirecTV, NYNEX (MMDS) and others.

VP of Marketing Larry Munson states: "Our market model exploits the sub-market relationships, giving clients far better predictive power about true market dynamics than other reports do." The analysis also covers Internet content, infrastructure, headend and modem products, and turnkey services for Internet access. Additionally, it analyzes HFC (Hybrid Fiber-Coax) upgrade costs; ROI for both HFC upgrades and the addition of turn-key services; in-depth strategies of vendors providing these goods and services; and a "user's scorecard" for tracking market enablers over the next 36 months."This is not just an emerging market report," adds Schultz. " It's a must-have for carriers, suppliers and Internet content providers wanting to exploit changes triggered by the Internet."

Sunnyvale, CA - February 20, 1996 - According to a new report released today by the Multimedia Research Group (MRG), Microsoft's multimedia and Internet strategies, after significant revisions during the past 6 months, re-position the software giant to provide products and services which could dominate the industry.The newly released 125-page report, entitled Inside Microsoft: Multimedia Strategies -- 1996-2000, contains profiles of Microsoft's key players, teams, divisions, products, services, and strategic alliances. It predicts when Microsoft will become a major player in Internet services and assesses its position vis-a-vis perceived competitors such as Netscape, Sun, and SGI."We were surprised at how quickly Microsoft could revamp its proprietary MSN (Microsoft Network) strategy to embrace the Internet," stated Gary Schultz, MRG President and Principal Analyst.

"In fact, Microsoft has been so effective in learning to transfer its unique software development and marketing skills to multimedia content development that it has become one of the top multimedia publishers."MRG's analysis outlines Microsoft's key strategic goals for multimedia, which include: aggressive expansion of content into the home; facilitation of easy-to-use Internet authoring tools in concert with (subsidiary) SoftImage software programs; and exploitation of available bandwidth via strategic partnerships.Schultz added, "We see Microsoft's drive toward dominance as contingent on how well it executes its well-defined plans for Internet servers, authoring and the NT platform. Today's most promising companies command a unique market position, the drive, and the intelligence to stay their course in the coming 18-36 months," he added.Written for executives in the telecommunications, computer hardware and software and online industries, Inside Microsoft tracks multimedia trends and strategies for 1996-2000. This new report -- priced at $1,500.00 and available in both English and Japanese -- is a "must-have" for today's competitors in the multimedia or Internet tools industry as well as the titles, content, services, or server businesses.

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Sunnyvale, CA - February 1, 1996 - According to a new report just released by the Multimedia Research Group (MRG), Wall Street speculation has raised expectations about Internet stock values to a gold-rush frenzy. While some voices of caution have been heard, few analysts have provided a map to help highlight where the opportunities lie in Internet-based commerce.

The large competing camps - Netscape and associates vs. Microsoft and associates - have staked their claims and positions. But smaller companies (and investors) need better tools to sift and filter the good choices from the bad.The newly released 200 page report, entitled Commerce on the Internet:--Strategies, Trends & Basic Growth Analysis : 1996-2000, has profiles of over 25 companies about their Internet commerce strategies and plans for profitability. Profiled companies include Microsoft, SGI, Netscape, Sun, Apple, Quarterdeck, Verity, InfoSeek, AT&T, Wells Fargo, RSA, Spyglass, MCI, Intuit, Broadband, RSA, Progressive Networks, Xing and others. Special emphasis is put on the use of graphics and new media for commercial applications.

The report asks and answers the important question: When will big dollars become attracted to the Web, and why? In addition, it exposes the contributory issues including: secure transactions and online banking; actual revenue and paying subscribers; and whether advertising or retailing will generate greater revenues in 1996-97.MRG's analysis also addresses key topics such as the companies best positioned for growth; the sectors of the Internet industry having the best growth prospects; a comparison of Microsoft and Netscape products around key criteria; the impact of Java and Virtual Basic; and how to anticipate risks in this unpredictable market. In-depth products and services profiled include on-demand advertising, search engines, "hollow" PCs, commercial and community servers, authoring tools, web browsers, large back-end systems, cybercash, and cable modems."Commerce on the Internet is not being played by novices," notes MRG President and Principal Analyst Gary Schultz.

"Today's promising companies are those with a unique market position, and the drive and the intelligence to stay the course. The key to profitability lies in developing the staying power, positioning and intelligence to pull ahead in the next 18-36 months," he added. Written for executives in the telecommunications, computer hardware and software and online industries, this report tracks growth of basic services and subscribers from 1996-2000.

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Sunnyvale, CA - August 17, 1995 - According to a new report released by the Multimedia Research Group (MRG), the "desktop videoconferencing" industry -- comprised of videoconferencing and CPE (Customer Premises Equipment) unit sales -- is anticipated to skyrocket from approximately $250 million (today) to well over $15 billion by the end of the decade.A number of factors combine to create this phenomenon: corporate support for interoperability standards; standardization of communication protocols; product scalability for enhanced video quality; payback assessment methods developed by corporate innovators; and a dramatic decrease in average costs, championed by consumer-driven retailing strategies.

The new report analyzes in detail the driving forces in the desktop videoconferencing and collaborative computing industry, substantiated by detailed profiles of over 25 market leaders, including Intel, Apple, AT&T, IBM, Ascend Communications, First Virtual Corporation, Picture Tel, and many others.According to MRG's 140-page analysis ISDN-Based Desktop Videoconferencing and CPE Report : Market Analysis & Forecast 1995-2000, large group systems have paved the way for smaller desktop videoconferencing systems.

The road to desktop videoconferencing has been built not only by the "group videoconferencing systems" business but also by Internet users' demand for Internet access via ISDN (Integrated Services Digital Network) telephone lines. Widespread adoption of interoperability standards -- such as H.320, H.261, and T.120 -- by major industry players (such as Microsoft, Intel, Apple, IBM, and AT&T) has lent further support for ISDN-based videoconferencing.

ISDN-Based Desktop Videoconferencing and CPE Report is the only comprehensive analysis of H.320 desktop products in the industry, to date," notes Gary G. Schultz, MRG President and Principal Analyst. "The explosion of Internet home and corporate usage, the acceptance of telecommuting, and the relatively widespread local and long-distance phone carrier support of ISDN-based connectivity have all combined to provide end-to-end interoperability." he added. "This is an extraordinary development."

Targets Global Market

Targeted for telecommunications and manufacturing industry executives, the report provides fresh insights into collaborative computing and the "next-wave" of marketing of videoconferencing products. The report is also targeted at cable TV companies planning to offer business telephony with linkage to telecommunications, consumer electronics companies, financial and strategy planners, bankers, investors and retailers.

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Sunnyvale, CA - March 8, 1995 - The U.S, consumer electronics (CE) market is expected to skyrocket to at least $70 billion by 1997 -- an increase of over 60% since 1990. This growth forecast -- and implications for the CE industry management planning -- are revealed in the Consumer Electronics Distribution Report: Emerging Products, Channels & Market Forecast, a new, comprehensive analysis published by Multimedia Research Group (MRG) and Fuji-Keizai USA.

Announced today, the report cites the new generation of 10-24 year old adults, whose total buying power is estimated at $125 billion and anticipated to double by the end of this decade. Baby-boomer offspring will buy far more computer-based products and on-line services than did their parents' generation.Targeted for the CE industry analysts, distribution channel drivers, product managers, financial analysts, and manufacturers, the report serves as historical overview, marketing guide, and 3-year forecast.

Encompassing both traditional and emerging CE products and channels, it analyzes user demographics, pre-emptive marketing strategies, channel-specific product development strategies and anticipated consumer usage/spending/buying patterns.First CE Market research report to probe emerging channelsFocusing upon the U.S. CE market, the 90-page Consumer Electronics Distribution Report provides detailed data about the top 100 retail leaders by distribution channel, market share product/marketing grouping, and description by channel and product type.

This report is the first of its kind to analyze data from the newly released 1995 EIA (Electronics Industry Association) Consumer Electronics U.S. Sales 1990-1995 est."We are delighted to be the first to document market trends in both traditional and emerging CE retail channels. By tracking the new Interactive TV, online, Internet, TV home shopping and CD-ROM shopping channels, this report provides critical insight needed by CE manufacturers, and distributors about changing consumer needs," states Gary Schultz, MRG President and Principal Analyst.

Sunnyvale, CA - February 1, 1995 - According to a new Multimedia Research Group (MRG) report, the cable TV industry is encountering aggressive competition from multichannel digital video broadcasting (DVB) programmers. In a charged atmosphere likened to that of a sports arena, contenders vie for market share, touting acronyms such as HFC, QAM, and QPSK, not to ignore DTH, DBS, MMDS, and HFC. Which ones will win, place, and show in this virtual Olympiad?Because key digital video technologies (like QAM and QPSK modulation and MPEG compression) have achieved stability and international acceptance, their impact on video infrastructure and TV settop applications have been swift.

Starting with the stunning success of DirecTV and its new (DTH/ or Direct to Home) competitors, and moving to the large "Wireless Cable TV" (MMDS) purchases by Pacific Telesis, Nynex and Bell Atlantic, the report tracks real and potential growth for related markets driven by the same technologies.MRG's 145-page analysis addresses topics such as: the influence of modulation standards QPSK (Quadrature Phase Shift Key), 64 QAM (Quadrature Amplitude Modulation) and MPEG (Moving Pictures Experts Group) upon international interoperability and market growth; when set-tops will cost $300; the FCC's role in spectrum auctions; and the speed with which cable TV giants will migrate to DVB. MRG's new report, entitled Midband Digital Video Broadcast : DBS, MMDS, CATV Infrastructure Analyses & Forecast --1996-2000 also analyzes key companies in the DVB industry.

These include over 20 market leaders like General Instrument, Scientific Atlanta, Hughes, Broadband Technologies, Philips, AT&T, Northern Telecom, Stellar One, and others. It also compares delivery infrastructures such as: HFC (Hybrid Fiber Coax), DTH (Direct To Home, or Direct Broadcast Satellite), MMDS (Multichannel Multipoint Distribution System), and the emerging cable modem networks, such as @Home.

"Direct Digital to Home has spurred unexpected new opportunities for industry growth," notes MRG President and Principal Analyst Gary Schultz. He cites the NIM (Network Interface Module) as a reason for lower-cost set-tops. "The NIM will enable TV owners to plug into a variety of DVB carriers without changing the settop. NIM-based products should make retailers very happy," he added.

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Sunnyvale, CA - July 20, 1994 - U.S. settop and video server manufacturers and the providers of home interactive video services should see unprecedented growth in the home market after 1996.Announced today, Broadband Video On Demand & Interactive TV Analysis: Settop, Server and Service Forecast, 1994-2000 highlights the key strategies, programming offerings and strategic alliances being implemented by approximately 100 hardware, software and programming suppliers; cable TV and telephone companies; and network operators driving the business in the next 6 years.The MRG report states this growth will occur because of widespread installation of fiber optic networks, the advance of ATM switching technology, standardization in settop and video server software, plunging costs of storage, memory and computing components , and a sharp change in FCC policy.

First market forecast based on case studies and ROI analysisThe market forecast is the first of its kind based on case studies and cost/revenue analysis from current market tests and deployments. Using the reported experience of broadband and wireless operations, the forecast includes:

* Growth of ITV/VOD subscribers, video servers and settop devices

* Market analysis by telephone companies, cable TV and other sectors.ROI analysis based on actual case studies

"We're very pleased to be the first to base our market forecasts and ROI analysis on actual costs and practices described in the case studies, " states Gary Schultz, President of MRG. "This approach demystifies the ITV and VOD business so that companies can actually start exploiting these markets." Based on a four-year operations simulation of a model company called VOD Inc., the analysis includes all settop and server capital costs (amortized) and operating expenses; as well as revenues for interactive services including movies on demand, delayed playback (of TV programs), home shopping, games, and classified advertising.The report also includes detailed descriptions of settop and server architectures; and over 50 tables and illustrations comparing services, vendors and pricing. Case studies include market tests by Bell Atlantic, GTE, Pacific Bell, Time- Warner, NYNEX, US West, Viacom, and USA Video.

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LAS VEGAS, NV - March 20, 1994 - The U. S. wireless cable TV industry, while still in relative infancy, is already demonstrating enormous growth potential as witnessed by the investment community. According to a new report issued by Multimedia Research Group (MRG), the average stock value of five new wireless cable companies shot up over 140% since their initial public offerings (IPOs) within the past 12-18 months.

The report, U.S. Wireless Cable TV Market Size and Vendor Strategies: 1994-2000, was introduced today at the National Association of Broadcasters (NAB) conference in Las Vegas.According to the 135-page analysis, wireless cable broadcasting's close ties with interactive TV, video on demand, and the mobile communication industry sets the stage for extraordinary growth in the U.S. cable and TV industry well into the next century. Over 4 million wireless cable TV subscribers are anticipated by the year 2000, generating approximately $2 Billion in revenues.

"U.S. Wireless Cable TV Market Size and Vendor Strategies is the only comprehensive analysis of its kind on the wireless TV industry to date," notes Gary G. Schultz, MRG President. "We are thrilled to watch this industry's progress and rate of growth," he added.Analyzes Strategies and Future TrendsTargeted for industry executives, investors, and technology service vendors, the report discusses the industry's key competitors, analyzes their risk/reward opportunities, compares their strategies for success, and assesses future trends which link wireless cable TV technology to the convergence of digital transmission, compression, storage, and processing.

Eleven U.S. Wireless Cable TV Company Profiles

U.S. Wireless Cable TV Market Size and Vendor Strategies: 1994-2000 presents a market and industry overview, assessing recent shifts in economic and technical conditions as well as risks and opportunities related to the IPO activity. The report analyzes in detail the driving forces in the wireless TV matket and projects its growth by market and region. In addition, service content, subscriber fees, and marketing strategies are discussed, as well as wireless cable TV system architecture and infrastructure.As a special feature of this report, approximately 50 pages are devoted to 11 profiles of public and privately-held U.S. wireless cable TV companies. Each profile outlines key strategies for success, service offerings and fee structure, and business planning anticipated for the coming 3-5 years.

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LAS VEGAS, NV - March 20, 1994 - The U.S. semiconductor business will continue to boom, due to aggressive investment in advanced submicron production technology and equipment, strategic organizational redesign, and unprecedented annual R&D (research and development) expenditure, according to a new published report by Multimedia Research Group. Announced today by the annual National Association of Broadcasters (NAB) conference in Las Vegas, the MRG report, Advanced Multimedia Product R & D: Analysis of Product Strategies and Directions, highlights key multimedia application strategies - such as compressed video, global satellite networks, and wireless data throughways - under development by the 60 most influential U.S. R&D organizations for 1994-96. According to the 210-page report, R&D expenditures for the entire multimedia industry (and relevant sub-segments) exceeds $3 billion annually.

Targeted for multimedia industry strategic managers, product managers, financial analysts, and other industry leaders, the new report focuses upon multimedia hardware, software and network developers. It is the latest in a series of three MRG reports which provide research and analysis concerning current and project advanced research and development in inter-related multimedia technologies.

MRG Report Assesses Industry Convergence and Enabling Technologies

Advanced Multimedia Product R & D: Analysis of Product Strategies and Directions examines R&D budgets, staffing, and priorities for 60 companies in six industries, including: computers, semiconductors, networks and telecommunications, software, upgrade kits and peripherals, and storage. Because emerging technologies often follow developments in the semiconductor business, the new MRG report is structured to examine each of these interrelated industries. Measuring the convergence of these industries interms of products and development strategies, the report provides longer-term insights into rar reaching enabling technologies - such as JPEG and MPEG compression, digital signal processing, authoring software and others - that will significantly impact the multimedia tool and title business between the years of 1994-98.

Advanced Multimedia Product R & D: Analysis of Product Strategies and Directions documents corporate strategies and budgets of industry leaders including: Intel, MIPS, AMD, National Semiconductor, LSI Logic, and others. In addition, the report examines multimedia R&D strategies for leading computer manufactures including: Apple, IBM, Hewlett-Packard, Commodore, Sun Microsystems, SGI, and others. Subsequent chapters examine other industries (cited above) in greater detail.

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