October 2012

Multiplatform TV Middleware and Applications

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Abstract

Pay TV has been on a collision course with the Internet for more than a decade, and the pace of change that this collision has spawned continues to accelerate.

Just as the industry is changing rapidly, so, too, are TV middleware and application software platforms.  The enabling technologies are in flux, as is the universe of vendors.  Service providers that are evaluating new or replacement software for their TV services should take these factors into consideration.

Technological advances have enabled new ways to blend authenticated pay TV content and unprotected Internet content, using combinations of cloud delivery and new video formats; to new types of customer premises devices.  All of these advances represent opportunities to expand the pay TV service provider’s repertoire.  Operators can also supplement existing advertising revenue with proven consumer-facing online advertising models from the Internet.  They also will continue to enable multiple new opportunities for non-pay TV providers.

The key to unlocking these opportunities and the technologies that enable them is in TV software.

This highly comprehensive report outlines Pay TV market drivers, content, network and service providers, pertinent consumer devices, the five tiers of TV software functionality, client-side TV software, client-server TV software, client-oriented TV software, and network-enabled TV service delivery platforms.

Additionally, the report’s appendices list and compare the detailed features and capabilities of 29 TV software platforms across more than 130 individual feature criteria.  Other appendices identify the market focuses of the vendors, their customers and partners, and place their TV software offerings in context with the full range of each vendor’s overall offerings.