IPTV Video
Market Tracking Service
Most analysts insist that telephone companies worldwide
are in the doldrums. Line growth has turned negative
with subscribers fleeing to cellular services. Strong
competition from the cable television companies is
looming. However, some telephone companies have overcome
these obstacles and are improving both profitability
and revenue growth.
MRG has found that some of the leading telcos have
decided that video is the ticket to higher revenues.
Because of recent advances in DSL and video compression
technologies, video service is providing these telephone
companies with new opportunities that:
• Add significant new revenue streams by leveraging
the existing investment in broadband infrastructure.
• Introduce premium services that will significantly
increase the average revenue per subscriber.
• Counter or preempt the competitive threat from
cable companies introducing cable data and cable telephony
services.
Globally the challenges for the telephone companies
implementing IP/broadband video services are substantial.
Delivering video services requires integrating hardware
and software along with content and excellent customer
service.
The participants in this new market include:
Services/Content
Companies
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Manufacturers/
Software Suppliers
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Telephone Companies
Broadcast Content Suppliers
Video on Demand Suppliers
Major Movie Suppliers
EPG and Data Providers
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Access Systems
Set-top Boxes
Headend Systems
Video on Demand Systems
Middleware Suppliers
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This is a new world for all involved telcos and suppliers.
Telephone companies have to move from managing, marketing,
and delivering transport to managing, marketing, and
delivering content. Content providers need to adopt
their strategies to this new worldwide opportunity,
including the broad implementation of video on demand
and interactive video services. Equipment manufacturers
and software suppliers will have to work together to
facilitate the implementation and deployment of video
services by the telephone companies.
Everybody is trying to understand where the opportunities
are and who the winners will be.
As an outgrowth of MRG’s 360 Partnership Program,
MRG’s IPTV Video Market Tracking Service provides
the keys to understanding this market. It provides ongoing
tools that decision makers can use to decide on how
to best invest their resources. This service provides:
• Forecasts for services and all the major system
and software segments.
• Market leader reports that identify the leading
companies in each major segment.
• Technology updates that highlight the new developments
that will have a significant effect on this market.
• Bulletins that will analyze recent news, discuss
service provider deployments, and provide other important
information on a timely basis.
• Semiannual conference calls to discuss the market
forecast and the market leader reports.
• Unmetered query service that makes the analysts
working on this service available to answer your question.
This service will identify the global markets that are
implementing IP/Broadband Video services. It will analyze
what video services are planning to implement and how
they are pricing and packaging them.
The service will also identify which manufacturers
and software suppliers are participating in this market,
profile their products, and discuss their strategies.
The companies covered will include access systems, set-top
box, IP Video headend, and video on demand manufacturers
and middleware software suppliers, and content suppliers.
The service will track the strategies of the content
providers as they address this market. This will include
broadcast content, video on demand content, and interactive
video/EPG and data suppliers.
The service will connect the dots between of this diverse
range of services and systems. For instance it will
track how the implementation of MPEG-4 video compression
and improvements in ADSL technology will enable service
providers to provide robust video services over existing
broadband infrastructures. The service will also track
the deployment of fiber-to-the-home and how it is used
to deliver video services.
MRG’s IPTV Video Market Tracking Service is a
program that will develop over time to include all of
the significant technologies and services that develop
over time. This will make it an important service for
the decision makers participating in or monitoring this
market.
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